Digital Content Portfolio

The internet…where we meet…teach…share…persuade.

White Paper
Facebook Ad
hand with red nail polish holding clear glass with a green smoothie; text overlay reads Clean. Green. For a Naturally Better You.

Ad, 1 of 2, pointing to landing page, for customer who is pain aware but not brand aware.

Scotts Article for Reseeding a Lawn
  • Scotts article with photo and text, How to Reseed a Lawn, photo of woman's legs raking bare dirt
  • page of text with 3 headings: When You Should Reseed Your Lawn, How to Reseed Your Lawn, 1. Kill existing grass and weeds
  • text with 3 subheadings: 2. Select the right grass seed; 3. Prep the soil for reseeding; 4. Spread the grass seed
  • text with links and 3 subheadings: 5. Fertilize right away; 6. Water daily; 7. Give your new lawn continue TLC

https://www.scotts.com/en-us/library/grass-grass-seed/how-to-reseed-lawn

Facebook Ad
Vitamin C amber bottle with orange label called Infinity-C, with text overlay: Safe. Wild-crafted for 100% absorption

Ad, 2 of 2, pointing to sales page.

Facebook Ad
Clear drink bottle filled with green smoothie against wood-grained background and ingredients piled around it; text overlay reads Clean. Green. For a Naturally Better You.

Ad, 2 of 2, pointing to sales page.

Scotts Article
  • Article called "How to Lay Sod" opens with photo of sod being unrolled, with 2 paragraphs of text underneath
  • text with 3 subheads and 7 links: What Is Sod?, How to Lay Sod, Remove the Old Grass
  • Text with 2 subheadings: Lay the Sod, and Neaten the Edges
  • text with 3 subheadings: Water Frequently, Don't Forget to Fertilize, and Overseed the Shady Spots

https://www.scotts.com/en-us/library/lawn-care-basics/how-lay-sod

Infographics
  • navy blue and chartreuse infographic with art; explains how college students should evaluate sources
  • 4-color infographic shows path that begins at the bottom of the page, coming from an orange silhouette of a head. The path travels upward with 7 pails placed along the path. Each pail represents a grouping of ideas, such as ideas in a paragraph.
  • Chartreuse Venn diagram provides a background for elements of the introduction of a paper and descriptions of each element; marked with orange, blue, and brown circles all on a gray background
  • Chartreuse Venn diagram provides a background for elements of the conclusion of a paper and descriptions of each element; marked with orange, blue, and brown circles all on a gray background
  • Chartreuse Venn diagram provides a background for elements of the body of a paper and descriptions of each element; marked with orange, blue, and brown circles all on a gray background
  • navy blue frames surround explanatory text; moss green speech bubbles on the left of each frame present a quote from Winston Churchill
  • navy blue frames surround explanatory text; moss green speech bubbles on the left of each frame present a quote from Winston Churchill
  • 4-color grid, with questions, to be read down each column, or across each row; designed with bright blue, navy blue, gray, soft brown, white, and moss green
  • navy blue and chartreuse infographic, with art; explains the steps students should take to develop an idea for a research paper
  • blue monochromatic infographic; with large numbers centered down the paper; description on either side of the numbers tells students how to treat each section of their paper
  • 4-color, 2-column chart in navy blue, orange, aqua, and moss green; left side describes "topic"; right side explains "thesis"
  • infographic on blue-lined paper background; abstract navy blue shapes represent "writing" in a disordered manner, and "revising" represented by abstract shapes inside a brown frame
Use Case
Landing Page
  • heart and infinity logo over story. and founder's photo
  • amber bottle of Infinity Greens with yellow CTA along top of page; photo of Dr. endorsement, and copy
  • chartreuse table of ingredients compared across 4 competitors; red X's show what's missing in the competition product
  • copy broken up by 2 subheadings and an image of amber glass jar on a cutting board with a spoonful of greens powder next to it
  • photo of Cindy Crawford on top left with a testimonial by her next to the photo; copy below with Founder's signature and orange call-to-action button

Infinity Greens flagship product, premium greens powder, written to customer who is pain aware but not brand aware.

Facebook Ad
Vitamin C amber bottle with orange label called Infinity-C, with text overlay: Safe. Delicious Armor, Today. Every Day.

Ad, 1 of 2, pointing to sales page.

Sales Page
Heart logo at top left; text in left column with CTA buttons; photos of 3 products in right column; amber bottle, book, and snack bar; orange call-to-action button on bottom